‘Older people’, the subject matter of this website, has a euphemistic ring. It sounds weaselly. Older than what, or whom? Babies? Toddlers? Teenagers? It’s a phrase that reminds me of the old Jonathan Miller joke: ‘In fact, I’m not really a Jew. Just Jew-ish.’ It prevaricates and quibbles and refuses to come out and say what it means, leaving open the option that it could be referring to a group who are older than, say, a class of 10 year-olds.
The relative term has grown in popularity because the absolute one – old – is so loaded with cultural baggage. ‘Old’ is used so often as a synonym for bad that we’ve stopped noticing. It conjures images of ‘tired’ or ‘finished’ or ‘obsolete.’ This is also true of its satellite words: think of ‘sunset industries’, or ‘ageing infrastructure’ or conversely, ‘young cities’. (I was tempted to write ‘vibrant young cities’ there, because that’s the near-automatic second adjective). Words that began simply as chronological designations, open to all sorts of evaluative layerings, have become rusted over with self-loathing notions of decline and decay.